Violence and sex in television programs do not sell products in advertisements.
نویسنده
چکیده
Adults (N = 336) 18 to 54 years old watched a television program containing violence, sex, both violence and sex, or no violence and sex. Programs were shown in a comfortable room containing padded chairs and tasty snacks. Each program contained the same 12 ads. Embedding an ad in a program containing violence or sex reduced (a) viewers' likelihood of remembering the advertised brand, (b) their interest in buying that brand, and (c) their likelihood of selecting a coupon for that brand. These effects occurred for males and females of all ages, regardless of whether they liked programs containing violence and sex. These results show that violence and sex in television programs do not sell products in advertisements.
منابع مشابه
Sexual and Violent Media’s Inhibition of Advertisement Memory: Effect or Artifact?
Research (Bushman, 2005; Bushman & Bonacci, 2002) has claimed to demonstrate that sexual and violent content in television programs inhibits viewers’ memory for advertisements. However, that research failed to adequately control other aspects of the programs’ content, making interpretation problematic. The present paper attempts to correct these flaws. Studies 1 and 2 demonstrate that if other ...
متن کاملThe Sexual Objectification of Women in Advertising: A Contemporary Cuiturai Perspective
SINCE THE REBIRTH of the women's movement in the 1960s, critics consistently have raged against the way advertising treats women. Scantily clad, suggestively portrayed women sell every different type of product on television, in magazines, and now on personal computer screens, in increasing numbers, since the 1980s. In the past, young, educated women were the strongest critics of advertisements...
متن کاملIf the Television Program Bleeds, Memory for the Advertisement Recedes
In public surveys, the most common complaint about television is the amount of violence depicted on the screen. More than half the programs shown on television are violent, and hundreds of studies have shown that viewing TV violence causes an increase in societal violence. Nevertheless, advertisers continue to sponsor violent programs. For an advertisement to be effective, people should be able...
متن کاملContext Effects on Memory for Television Advertisements
This study focuses on the hypothesis that television viewers’, depth of psychological involvement in a program is inversely related to their recall and recognition of accompanying advertisements. Ninety subjects watched an involving or a relatively uninvolving television program accompanied by six completely unfamiliar advertisements. They then responded to a series of questionnaires designed t...
متن کاملContent Analysis of Food Advertising in Iranian Children's Television Programs
BACKGROUND Advertisements can influence children's health related behaviors. Television advertisements are the main avenues directing commercials at children in Iran. This study aimed to explore the content of food advertisement during children's television programs in 2007-8 and to compare it with those reported in 2000. METHODS All advertisements broadcasted before, during, and after childr...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
- Psychological science
دوره 16 9 شماره
صفحات -
تاریخ انتشار 2005